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Site of the Week
Published by the University of St. Gallen, Switzerland, this is the Website of an excellent peer-reviewed journal on electronic markets, covering a wide range of issues from e-business and market trends to mobile commerce and national IT policy..
Book of the Week
The 11 chapters are divided into five parts: BPO overview, scoping, vendor selection, project management and future trends.

by Madanmohan Rao

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Quote of the Week
"Progress lies not in enhancing what is, but in advancing toward what will be."

-- Kahlil Gibran
Business Process Outsourcing: The Competitive Advantage
This insightful and practical guide provides actionable recommendations on how companies should approach outsourcing of some of their business processes. It does a good job of capturing the various complexities and risks that can arise in the outsourcing journey, and gives executives useful checklists on how to deal with some of these risks at each stage in the BPO lifecycle.

Hitotusbashi on Knowledge Management
Legendary KM experts Hirotaka Takeuchi and Ikujiro Nonaka are back with a timely compilation of essays on knowledge networking techniques in business organisations, particularly in Japanese companies facing the heat of 21st century change and competition. Knowledge management (KM) is now at the very centre of what management has to do in today’s fast-changing environment, Takeuchi and Nonaka begin.

IT Experience in India: Bridging the Digital Divide
This compilation of 10 essays provides a useful “dipstick” of some key issues on the ICT4D front in India, ranging from rural connectivity and local language content to telecom regulations and technology hubs. Kenneth Keniston is a professor of human development at the Massachusetts Institute of Technology, and Deepak Kumar is an IT publication editor based in Bangalore. The contributors are mostly IT professionals and academics based in India, and a sampling of their analyses should make for informative reading.

Marketing to Youth? Get Mobile!

The fact that youth, especially teens, are the biggest users of SMS and MMS services in markets around the world is drawing increasing attention from marketers. Mobile marketing campaigns for youth audiences are now being devised for everything ranging from new product launches and mobile coupons to wireless community and mobile auctions.
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